Growing up in Malibu Park, founders Blaire Witt and Ashley Poyer have always had a deep connection with the California Coast. Spending long summer days barefoot on the beach, swimming in the cool Pacific and sunning in sheltered coves. From an early age both fell in love with fashion, working for various brands through their formative years, eventually discovering that their longstanding affection for their beachside home could be perfectly depicted by their own collection. The vision was simple: colors inspired by the local landscape, flora and fauna. Lightweight natural fibers designed to get better after each and every wear. Elegantly simple, a nostalgic love letter, Morning View is home.
We produce every collection in small batches, designed and manufactured near our home in Los Angeles. We don't work off a seasonal calendar, instead we focus on meeting consumer demand. This conscious choice is our way of staying nimble and reducing waste in an industry that typically produces in excess. Our garments are intended to be closet staples that last year after year. Our packaging has been thoughtfully chosen to be as minimal as possible. Every shipment is 100% recyclable down to the tape. We hope you love your Morning View as much as we do.